Laxmi Puja is conducted on the third day of Diwali, which is entirely dedicated to the appeasement of Goddess Laxmi. Goddess Lakshmi was the daughter of the sage Bhrigu and took refuge in the Ocean of Milk when the Gods were banished. Lakshmi was reborn during the Churning of the Ocean (Samundar Manthan). The moment the gods saw Lakshmiji, they all fell in love with her beauty. God Shiva claimed her as his wife, but as he had already taken the Moon during the Manthan and so her hand was given to Lord Vishnu, whom Lakshmiji herself had preferred.

This day is also popularly known as Chopada Pujan. The day of Laxmi Puja falls on the dark night of Amavasya. In spite of this day falling on Amavasya it is regarded as a day of supreme auspiciousness.

Lakshmi is the Goddess of beauty, affluence and prosperity. While Lakshmi is mostly worshiped to attain success, she does not support anyone who is lazy or desire her only as wealth.

Laxmi Puja consists of a combined puja of five deities: Ganesha is worshiped at the beginning of every auspicious act as Vighneshvara; Goddess Lakshmi is worshiped in her three forms – Mahalakshmi (the goddess of wealth and money), Mahasaraswati (the goddess of books and learning), and Mahakali; Kubera (the treasurer of the gods) is also worshiped.The strains of joyous sounds of bells and drums float from the temples as man is invoking Goddess Lakshmi in a wondrous holy “pouring-in” of his heart. In North India people also indulge in gambling, especially on large scale. It is believed that goddess Parvati played dice with her husband, Lord Shiv on this day and she announced that whosoever gambled on Diwali night would prosper throughout the ensuring year. This tradition of playing cards, the game of flush and rummy with stakes on this particular day continues even today.

 During this day of Diwali , lamps are lighted to honor the sacred memories of those great men who lived to brighten the lives of millions of their fellow beings:

● Lord Shri Krishna, around whom the entire epic Mahabharat revolved and the philosopher, who taught Karmayog through his Geeta to Arjun on the battlefield of Kurukshetra, discarded his body.

● Lord Mahavir, the founder of Jainism also attained nirvana on this day.

● Swami Ramtirth, the beloved “Ram Badshah” of millions of Indians was not only born on this day and took both sanyas and samadhi on this day.

● Swami Dayanand Saraswati, founder of Arya Samaj in 1875 in Mumbai, with his superb yogic powers freed his soul from his body and mingled with divinity on this auspicious day of Diwali.

As per the other legend, about the Diwali day is from the Kathopanishad. In this story, a small boy called Nichiketa believed that Yama, the God of Death and Custodian of Hell was as black as the dark night of amavasya. But on meeting Lord Yama, he was puzzled to see Lord Yama’s calm demeanor and dignified stature. Yam explained to Nichiketa on this day of amavasya( Diwali) that man sees the light of highest wisdom only by passing through the darkness of death. It is only then his soul can escape from the bondage of his mortal frame to mingle with the Supreme Power. It was then that Nichiketa understood the importance of worldly life and significance of death. All of Nichiketa’s doubts were cleared and he whole-heartedly participated in Diwali celebrations.

Date : Thursday, 23rd October 2014

Day : Laxmi Puja/ Diwali

Day Choghadiya

Night Choghadiya

06:31 – 07:54      Shubh 17:40 – 19:16         Amrit
07:54 – 09:18      Rog 19:16 – 20:53         Chal
09:18 – 10:42      Udveg 20:53 – 22:29         Rog
10:42 – 12:05      Chal 22:29 – 24:06+       Kaal
12:05 – 13:29      Labh 24:06+ – 25:42+     Labh (Kaal Ratri)
13:29 – 14:53      Amrit 25:42+ – 27:18+     Udveg
14:53 – 16:16      Kaal (Kaal Vela) 27:18+ – 28:55+     Shubh
16:16 – 17:40      Shubh (Vaar Vela) 28:55+ – 30:31+     Amrit